The 2012 year will see many new changes in search engine optimization according to the pro bloggers and internet marketers. Importance is given to social media, local search and mobile search (SoLoMo) as per the prediction, lets discuss them in detail below.
The two social giants Facebook and Twitter have changed the way people search and share, now the like button of Facebook and retweet button of Twitter are added necessarily to every websites and blogs. Also there is news that social media will effect the search ranking of your site in search engines, as per the news there is a 10% weightage for social media in terms of your site rankings. So the URL’s will more social shares will be ranked higher as the search engines think that this URL is lovable by many users so they have shared this.
This is the second factor that will rule in 2012, this year Google is making many Panda updates and they are taking local search seriously for the benefit of the users. Local search brings quality search for the users and they get exact information they want. So the sites which are focused on one area or niche, they are likely to get ranked well in search engine.
This is the last factor which will effect traffic of your sites. These days many sites are getting traffic from mobiles and tablets, so your site must be optimized to them or else you will loose visitors. Mobile traffic is continually increasing on internet with more and more smart phones released every year and almost every third person of total mobile users has a smart phone in this world, so you cannot take a chance.