Google has confirmed about the Panda Update 2.5 which is live and has effected major sites around the globe. Many webmasters predict that Google Panda Update 2.5 will effect many sites with at-least 5-10% change in traffic.
Unlike previous Google Panda Update 2.4, Google has not shared the exact changes they made and they also did not specify the search queries that will effect from this latest update 2.5.
According to Google -
We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.
Searchmetrics has release a list of winners and losers according to their traffic changes and most of them will be surprised to see a big scale sites in losers list such as The Next Web, Technorati, The Today Show, etc… and some of the big winners are YouTube, Fox News, etc… Below is a list of winners and losers of Google Panda Update -
Google Panda Update Winners
Google Panda Update Losers
[List Sources : Searchmetrics]