All of us who have been in blogosphere are aware of the importance of keywords when it comes to the search engine optimization of the post. If you are using the main keyword at a minimal level, chances of your blog/site being displayed on page 1 on Google for that keyword is tiny. Again, if you are using the keyword too many times, Google will consider it as spam and spamming is not tolerated here. You stand to lose your readers as the text becomes quite artificial and intended for search engines.
The question that pops into the mind at this time is what is the best way to balance the number of keywords while writing an article for best SEO? This post is aimed at such people as I try and answer the questions that are hovering in your mind.
The number of times that you can use in an article largely depends on the total number of words in the article. Read through your article once you are finished writing it and keep an eye on the number of times that you have used the keywords. Proof reading is essential before you post the SEO article on the net. During proof reading, if the number of keywords that you are using in the article becomes more than your liking and appears like spam, go ahead and edit the article.
Experts in the field who have been making a living from the web from their respective blogs for the past few years suggest that you use a pre defined pyramidal structure of keywords in your articles. This literally means that the keyword should appear more in the first few paragraphs of your article and as you move towards the end, the number of keywords that you use should keep on reducing.
The main keyword of your article should be present within the first 6 words of your post. Ideally, your post should begin with the main keyword and the title to your post should also contain the main keyword to get more traffic from search engines. If your keyword is present there, then there is a good chance for your article to be ranked higher up in the search engines rather than if the keyword is present from the 2nd or 3rd sentence onwards.