Similar to Google, Bing is another popular search engine which is a product of Microsoft Corporation. Bing is very good evolution of traditional search engines with intuitive user interface and revamped design. You can now quickly obtain information what they want while searching online. There are lot of useful features like Related Searches, Document Preview and Quick Tabs. In order to optimize your website to get a higher ranking in Bing search engine, you can follow the tips provided in the article. Bing makes it simple to contend for broad terms as it shows up more categories automatically which generates relevant content and more number of search results on search page. So, whatever technique you use for optimizing your website for Google Search is also applicable for Bing.
1. Quality Content with right Keywords is very crucial:
Ensure that you have unique content with right keywords in your website. Make use of unique page titles and proper description in meta-tags, alt tags for images, H tags for titles and ensure one topic for each. Also, make sure your copy is without any grammatical or spelling errors. Similar to Google Webmaster Center, you can also sign up for Microsoft Webmaster Center that assist in optimizing your website and troubleshoot any design issues. The keywords used in your website contents should be based on what keywords your target audience might use in Bing search to find out suitable information. Add more contents like visitor comments, reviews, ratings and sharing functions.
2. Good Quality Inbound and Outbound Links:
Similar to Google’s page rank algorithm which considers quality of inbound and outbound links to rank a website, Bing also favors linking from pages which are under similar topic. You should ensure your web pages have good quality inbound links from related pages with higher rankings. Make use of proper design templates and ensure robust architecture for your website with proper navigation, efficient sitemaps and good user interface. The web crawlers from Bing will keep looking for updates and any errors of poor design can lead to low ranking. In order to get your web pages indexed by the search engine crawlers, you should use right keywords; ensure quality outbound and inbound links, good sitemaps and efficient design. You can make use of tagging, forums, comments from other users to improve your ranking. Use different kinds of media like news, social content, podcasts and video to get better ranking and more visitors. Link your website with social networking websites like Google+, Facebook, Twitter etc. to get more visitors and improve ranking.
3. Choosing the right domain for your website:
Similar to website contents and design, the domain name you choose for your website is very important for search engine optimization. Domain age is another important factor and the older your website domain name, the more authority and ranking you can get for your website. Choose a keyword rich domain name which matches your website contents. Also, .com extension have better ranking compared to .org or .net extensions.
You can get latest updates relevant to search engine updates at Webmaster Center blog and you can also register at Bing Webmaster Center tools to get some useful tools.